What is sex appeal in advertising

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Makeup brands, colognes, perfumes and other health and beauty ads commonly show men or women talking or conveying the benefits of the products with their looks or attractiveness. What to Be Careful of When Using Sex Appeal in Marketing Make sure that people are not so distracted by the sexual appeal of the ad that they do not remember what the ad was for in the first place. It is a powerful instinctive attraction that will take our focus from anything else we may be doing.



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Sex therapy books and products or adult-themed retail stores also inherently address sexuality in advertising. What are things to be aware of?

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Makeup brands, colognes, perfumes and other health and beauty ads commonly show men or women talking or conveying the benefits of the products with their looks or attractiveness. This usually involves hints and innuendos about what a couple is going to do.

Top Five Appeals That Advertisers Use to Sell a Product

Kokemuller has additional professional experience in marketing, retail and small business. Skip to main content. Makeup brands, colognes, perfumes and other health and beauty ads commonly show men or women talking or conveying the benefits of the products with their looks or attractiveness.

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Examples of How Sex Appeal in Advertising Works

Dove did this by using "real people" in their marketing campaigns that started a few years ago. Sex appeals capture attention, but seldom promote product consumption. For example, a humorous insurance ad hits the mark when the humor shows the consumer why having insurance is beneficial. What are things to be aware of?
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